1. Create a simple website with a free website builder.
As web designers, we understand the cost factor involved in creating a quality website. We also understand the importance of having a website. Having something is better than nothing, even if it’s free.
WordPress.com takes you through an easy-to-use step-by-step process for creating a free, simple website you can use to promote your business and connect with your audience.
2. Add your website to search engines.
Put simply, if you want your website to be seen online, search engines should know you have one. Take an active approach and submit your website manually to ensure search engines will serve your site in search results when people are looking for your products and services online.
While search engines like Yahoo! and Bing (and Google, too) prefer you directly submit your website through their platform, services like Entireweb.com let you submit your URL(s) to all of these and more using one registration.
DISCLAIMER: Doing this has no influence on where you show up on the list of search results. That’s called search engine optimization, and that’s a whole other beast.
3. Make sure you have a Google My Business listing with accurate information.
According to a survey from SearchEngineWatch.com:
71% of customers research and confirm a business’s location before leaving to visit that business for the first time
22% use their smartphone to lookup the location while they’re on the way (tisk tisk)
That’s 93% of customers verifying your location. More importantly, 73% of those customers lose trust in the brand when their online listing shows an inaccurate location.
Given Google pretty much reigns supreme in the search engine world, it’s ideal to head there first to establish your business listing and make sure all other Google listings are consistent and correct.
Google My Business is basically Google’s dashboard for managing your Google properties. Think of it as an interface between you and your local search presence on Google. When managed properly, a well-utilized Google My Business listing allows Google searchers to find you more easily and provides them quick access to information they want. With just a touch of a finger or click of a mouse, they can get to your website, see your hours of operation or contact you directly.
BONUS: If you go the extra mile and upload captivating images and proudly display rave reviews from happy customers on your Google My Business listing you can also show prospects how amazing you are.
4. Register with local online directories.
Submitting your information to online directories dedicated to certain regions or industries is another great way to get in front of as many people as possible. For example, MayeCreate Design is listed as a Service business on the Discover the District website, so when anyone goes looking for service companies in the downtown Columbia, MO area, they’ll see us.
Services like Manta exist specifically for this purpose and proudly states this on their website: “Manta helps millions of small businesses get found by more customers.” HubSpot shares this along with 49 others on their blog, highlighting that submitting only to a few means you’re missing out big time. So basically what we’re saying is go crazy!
5. Add your listing to all the other search engines out there.
Submitting your listing to platforms like Bing Places puts your name in the running when people go to search for your products and services on that browser. Sure, Google is typically pegged as the omnipotent search engine of the 21st century. But there are still plenty of people out who may prefer one of the others.
6. Create social media accounts for your business.
Creating business accounts on social media platforms like Facebook and Twitter is absolutely free. And incorporating the use of social media into your marketing plan has its advantages if your that’s where your target market is. The simple practice of offering engaging content and interacting with your customers and influencers on social media can boost your business publicity.
Blogger : Ugwuoko Angela Adaobi
Source : MayeCreate