If you are new to event marketing there are 4 basic areas you’ll need to focus on for your event to be successful: planning, budgeting, defining your audience, marketing your event.
1. Coordinating the Event
Planning a special event takes a lot of coordination and cooperation. One of the most important things is to have a team of people who are willing to handle specific aspects of the planning to ensure the success of your event. You should start planning 9 or 10 months in advance to cover all the bases.
2. Planning Your Budget
Your event budget should include every detail, no matter how minor it seems. Some of the expenses to consider are local permits, security, ticket and advertising printing, food, and general supplies. You may also have to allow for guest speakers or entertainment. Part of the cost of the event can be offset by donations, business sponsors, ticket sales, and concessions.
3. Audience For the Event
The objective of your event should be to reach a targeted audience. For example, if your event is a music festival, you can reach out to people that have attended similar events, and may be able to contact them through a database. Contacting website owners that promote this type of event are a good starting point. They can advertise your event on their site.
This can be a big plus if the site ranks high in the search engines and has thousands of visitors each month. A beading or jewelry show could benefit from flyers or posters in stores that sell beading supplies. Advertising on forums online can also reach a large number of potential attendees.
4. Coordinating Your Marketing Campaign
People remember logos and slogans. Coordinate the theme of your marketing campaign with coordinating colors, a catchy campaign slogan, and an attractive logo. All of these elements should appear in all your advertising, including flyers, posters, and newspaper ads. Take advantage of Facebook, Twitter, and Instagram. They reach a massive audience.
When you’re promoting an upcoming event, you can take advantage of online and offline ideas to ensure the success of your event. The good news is that your event can be successfully marketed even if you’re operating on a small budget. Use your imagination, be creative, and try different trade show promotion techniques.
Source: on spot social
Blogger: Ugwuoko Angela Adaobi