Word of Mouth
When people sign up, provide them with opportunities to share the information about your event on LinkedIn, Twitter, or Facebook – encourage them to do the marketing for you.
Using Industry Influences
Contact prominent people who are industry experts and have a following on their blog (these are called influences). Invite these people to your event and it’s sure to get coverage on a lot of related blogs.
Never underestimate the power of blogging. This is one of the most effective tools you have available. It doesn’t matter whether the event is an established, long-standing event or brand new.
Blogging can serve several purposes. Your blog should focus on the purpose of the event, and how it will inform educate, or entertain attendees.
Creating content and blogging can boost your rankings in the search engines when people are searching for information. If you can enlist guest bloggers, especially those who participate in the event, it will give you more exposure.
If your organization features an annual event that’s well attended, especially by a specific group, vendors that exhibit every year and regular attendees get to know each other. Collect testimonials from event attendees about how much fun, worthwhile, or educational it is to attend the event. Testimonials from local residents are great, but are even more effective if they come from people who travel longer distances to attend the event.
An important point to keep in mind if your event is a trade show or convention, is that you must focus on what the benefits to customers are when they buy products or services from you. Trade shows are one of the best ways to find qualified leads. With the right event marketing tools, you can instantly send text messages to leads during the trade show booth.
Market The Speakers
If your event is featuring guest speakers, focus on the speakers education, experience, and interesting facts about their lives. This will generate interest in attending to experience a live event. If your organization has the budget to book a well known speaker, it will bring in more attendees. If you’re lucky enough to book a high-profile industry speaker, you might want to schedule a time for donors who contribute a set amount to meet the speaker in advance.
￼One of the best ways to promote your event is to offer the largest participating companies free admission tickets. You can request that they mention the event to all their contacts or share it on social media.