Getting corporate sponsors for your event is a win-win situation for both parties. When the sponsors advertise the event, not only is it good marketing for the event, but it’s a good marketing strategy for their companies. You may be able to make an arrangement with your corporate sponsors to get their assistance in advertising your event to their contacts.
Using Existing Events
Making announcements at other local events is a great way to generate interest. Local organizations and your church may allow you to make announcements about your upcoming event, which can generate a lot of interest with different groups.
Use Local Businesses
Local businesses are often willing to contribute to help with the expenses of organizing a special event. They can deduct the amount they contribute on their tax return, but many businesses are very involved in community events and are more than willing to offer assistance, especially if it’s a well known company. Local business owners that aren’t as well known or have limited resources may be willing to help in other ways by giving customers flyers or putting up a poster.
One of the best ways to promote your event is to have T-shirts printed up. You can use a logo and the name of the event. You could print the url of your website on the shirts for more exposure. People are receptive to colorful logos and remember them easily. A lot of companies can print shirts very inexpensively, and it’s an eye-catching way to advertise.
Using SEO is a little intimidating to people who aren’t familiar with it, but it doesn’t have to be. Search engines love blogs that constantly add fresh and interesting content.
When you’re writing blog posts for the event, make sure to:
Use the word “event” in your title tags. Use it in combination with other words that your target audience would be interest in. Use bullet lists, images, videos, and internal links.
Source: on spot social
Blogger: Ugwuoko Angela Adaobi